Examined. In 2012 the animal welfare organization Wakker Dier (‘Animal Awake’) launched a campaign against industrially bred broiler chickens. Wakker Dier gave this breed the name ‘plofkip’ (chicken fit to burst) because of its rapid growth within six weeks from a chick to a 2.3 kilo bird, having consumed exactly 3.7 kilos of feed to get there. The JA 957-type chickens of the organic broiler breeder Hubbard take ten weeks to grow into a bird of 2.8 kilos and consume exactly 6.5 kilos of feed. The chicken in the photograph is getting a health check from a vet at the request of Wakker Dier.