Playground. Varketing is a consortium of five entrepreneurs who have joined forces in a bid to achieve greater innovation and greater returns. The new firm was established by Evert and Carolien Hendrikx in 2011 in Witveld, an ‘agricultural development area’ in Grubbenvorst, near the German border. When developing the new company site the firm saw to all manner of improvements that would enhance the living conditions and health of the animals in their charge. For example, groups of pigs are kept together during the entire production process to prevent diseases from spreading. This almost entirely rules out the need for antibiotics. The pens for piglets from 6 to 25 kilos satisfy the legal requirements that stipulate 0.4 m2 of living space for a piglet.